Playhouse Square
About the project
In event based visual branding, my goal was to create a narrative. Whether digital, leveraging technology to blend format, scale, and engagement, or live, offering sensory moments that allow you the viewer to touch, feel, taste, and even smell a brand in person. This project will consist of showing you how I recreated a campaign that is intended to be experience focused and extending that brand across multiple platforms which serve as connecting threads – thus creating a cohesive sensory and visual branding campaign.
Process
My process for rebranding Playhouse Square started with redefining the emotional core of the district. I wasn’t just refreshing a logo — I was rebuilding a visual identity that balances the elegance of Playhouse Square’s historic roots with the energy and accessibility of today’s Cleveland audience.
